Enterprise Resource Planning (ERP) arrangements supplier Prime Focus Technologies (PFT) on Tuesday announced a partnership with Microsoft to make a smart and media-insightful solution on the Azure stage.

The coordinated effort would make new income streams for PFT by fortifying its flagship “CLEAR Hybrid Cloud-enabled Media ERP Suite”.

“By leveraging Microsoft Azure, PFT is positioned to deliver more innovative and scalable solutions through Microsoft’s global, secure, reliable Cloud infrastructure and advanced Augmented Intelligence (AI) services,” Meetul Patel, COO of Microsoft India, said in a statement.

The organization would empower content proprietors to rapidly and effortlessly use the efficiencies, adaptability and nimbleness that the Cloud gives.

“Our flagship product, CLEAR Media ERP on Microsoft Azure, will help media and entertainment companies manage the content supply chain efficiently and create more time for the creative process by tapping into automation by CLEAR and agility of Azure,” added Ramki Sankaranarayanan, Co-founder and CEO of PFT.