Royal Enfield Tuesday declared its foray into Argentina, the second biggest motorcycle market in Latin America.
The motorcycle producer propelled its first leader store in Buenos Aires, starting its full activity, including after sales, spares and services.
Royal Enfield has named Grupo Simpa as its official merchant accomplice for Argentina, which will care for all market advancement and bolster activities, for example, promoting and aftersales, for the brand in the nation.
Argentina is the third nation after Brazil and Colombia in the Latin American locale to have a selective Royal Enfield store.
Rudratej (Rudy) Singh, President (Royal Enfield) stated, “Our approach in international markets has been to focus on key cities that strongly influence the motorcycling and lifestyle culture in the country…More recently our focus has been on fast emerging motorcycle markets, like South East Asia and Latin America.” The organization has been extending its footprints in the Latin American region and has effectively settled nearness in key urban communities like Sao Paulo, Medellin and Bogota.
Royal Enfield in Argentina will be available with a lineup of four models highlighting single-chamber motors at present up to 535 cc. Accessible models incorporate – The Iconic Bullet (500cc), the Classic (500cc), the Continental GT (535cc) cafe racer and the Himalayan (410cc).
Royal Enfield sold in excess of 660,000 units all worldwide in FY 2016-17 and expects to increase its manufacturing to up-to 900,000 motorcycles by end of 2018, to meet rising worldwide demands.