Looking for an indicator that Amazon’s Alexa is a beloved product? This holiday season, shoppers asked Alexa to order … more Alexa devices.
The company said on Tuesday that it sold “tens of millions” of devices powered by its smart voice assistant.
Amazon’s Alexa app also topped the App Store charts for Apple’s iPhone, presumably as people set up their new devices.
The small, inexpensive Echo Dot was the top-selling product on Amazon across all categories, and the newer Echo Spot and Echo Buttons also sold out.
Alexa also seems to be a big driver of the Fire TV category. Twice as many Fire TV Sticks (the less-sophisticated version) were purchased this year — but usage of Alexa on the higher-end Fire TV devices was 889 percent year over year in the U.S.
Alexa’s breakout holiday seems to come hand-in-hand with a surge in smart-home interest in general: Smart plugs, smart light bulbs, and robot vacuums were also top sellers.