The global alcoholic drinks market includes beer, cider, flavored alcoholic drinks (FABs), spirits, and wine. All these classifications of these segments are included in the scope of research. Craft beer is also included in the research scope but fruit beer is excluded.

The distribution channels for alcoholic drinks market includes supermarkets and hypermarkets, specialist retailers, on-premise, and others. The “others” include independent retailers, small grocers, convenience stores, and discounters. The off-premise distribution channel discussed in the report refers to all the channels that sell alcoholic beverages but do not serve them. The on-premise distribution channels on the other hand refer to those channels that serve the alcoholic drinks to consumers. The on-premise distribution channels include bars, pubs, restaurants, and hotels.

The global alcoholic drinks market is being driven mainly by the upsurge in urbanization and disposable income. The increasing middle class population is increasing affordability level of alcoholic drink consumers. The increasing frequency of celebrations and increasing consumption of flavored alcoholic beverages is further promoting the growth of the market. The growth in population of high net worth individuals is leading to increasing sales of premium and super premium alcoholic drink brands. The consumers of beer are shifting their interest towards innovatively brewed beers, such as craft beer. The sales from off-premise distribution channel in the developed countries have been observed to increase in the recent past, which is impacting the on-premise sales.

The declining sale of beer in the developed countries is one of the key concerns for beer manufacturers. The increasing taxation on alcoholic beverages and restriction on promotion and advertisement of alcoholic drinks is another major hindrance in the growth of the market.

The global alcoholic drinks market is highly consolidated, where the top two players account for a share of over 60%. The key players in the global alcoholic drinks market are Anheuser Busch-inBev, Miller Coors, Heineken Holdings N.V., Carlsberg A/S, Diageo PLC, Grupo Modelo, SABMiller Plc, Bacardi Limited Plc, Olvi Plc, Tsingtao Brewery Company Limited, Beijing Yanjing Brewery Company Limited, and Kirin Holdings Company Limited.