Snapchat has propelled a feature that empowers up to 16 individuals to participate in a live chat together, utilizing either video or simply their voices.

The application’s users can likewise begin tagging each other by username, utilizing the @ symbol in their posts.

The progressions will take off over the coming weeks, the company said.

Snapchat experienced harsh criticism for a current upgrade. A petition calling for the changes to be turned around pulled in excess of 1.2 million votes.

At the end of the week, Snapchat’s first TV advert aired in the US. Onlookers noticed that it appeared to strike a family-friendly chord.

“Snapchat’s early growth has been largely been built on attracting a strong youth-centric audience,” commented Jack Kent from IHS Markit consultancy.

“To grow its user numbers it needs to broaden its appeal to a wider audience.

“The key challenge… is how to add older users without losing the cool factor that helped fuel its early growth.”

However, news site The Verge claimed the ad had misfired.

“Snapchat is the place where you trade dumb jokes with your friends, non-essential thoughts, or show off the trashy nights you don’t want preserved past a five-second timer,” wrote Megan Farokhmanesh.

“Its feeble attempts to win over everyone either misunderstands its own product at its core, or signals a desire to re-frame that product as a second-string replacement for platforms that already exist.”

Snapchat and its parent organization Snap have faced a lot of criticism as of late.

In February 2018, £1 billion was wiped off Snap’s stock market value after unscripted television star Kylie Jenner tweeted that she no longer utilized the service.

Furthermore, Snap needed to apologize after an advertisement appeared up on its stage for a third-party game that asked users as to whether they would “rather slap Rihanna or punch Chris Brown”.

Chris Brown was convicted of assaulting the singer in 2009.