Top Bollywood actor, Deepika Padukone is quietly emerging as an active investor in startups that are retail consumer focused. Within 18 months of starting KA Enterprises, managed by Padukone’s family, it has invested in startups like beauty products marketplace Purplle and online furniture rental platform Furlenco. Now the latest investment has been in Epigamia — a yogurt maker supported by the French food products giant, Danone.

While Deepika currently co-owns the apparel brand, All About You, with Myntra, her funding in other startups is still under covers. Nitin Kanchan, a former investment banker, is the CEO at KA Enterprises and in charge of these investments for the actor.

“This is a unique business proposition. The idea here is going beyond just the face of a celebrity. The companies get brand of Padukone, capital of Padukone and the business understandings. These three pillars together — you won’t find in any other family office (investments),” said Kanchan. He ignored when asked about the size of investment made in these startups, but added “It’s a serious play of multi-crores”.

In the past, many film actors and cricketers have become part of multiple startups by purchasing equites or via usual brand ambassador arrangements.