The head of Samsung mobile, DJ Koh has said that it is “time to deliver” smartphones that can be folded, adding fuel to rumors that the firm is about to come up with a device that can be bendable.

DJ Koh in an interview with CNBC said that the consumer research carried out by Samsung suggested there was a demand for a phone that can be folded.

Samsung is focusing on creating an actual screen that bends and is not like the traditional flip phones that had hinges to connect the two parts of a handset.

Many phone manufacturing firms are speculated to be trying to create devices with screens that are flexible and can be folded in half, without a seam or hinge in the middle.

Speaking with CNBC DJ Koh dropped a hint that more details of the device could be revealed at the Samsung Developer Conference in November in San Francisco. Though he gave no indication that of when a full-fledged launch of the phone would take place or when the phone might hit the market for sale. The CEO of the mobile firm did tell that the folding phone’s development process was “complicated” but also added that the firm had “nearly concluded” it.

Nevertheless, Koh said that a before the company releases one foldable phone, the phone must have a clear purpose.

Huawei, the Chinese phone-maker is the fierce competitor of Samsung.

Huawei in July overtook Apple to become the world’s second-biggest seller of smartphones.

Koh additionally told CNBC that the firm is changing its system in the market for mid-level smartphones to pack the lower price devices of the company with new technology keeping in mind the end goal to appeal more to millennials.