As the Indian Premier League is going to its season finale, sponsors will have another huge donning property to put their advertisement dollars on as the FIFA World Cup, the greatest and most took after games competition on the planet.

Also, with only 30 days to go, official supporter Sony Pictures Networks India (SPN) has set itself an objective of at any rate Rs 250 crore in advertisement income from the competition.

“We are looking at a reach of over 100 million viewers and advertising revenues of Rs 250-270 crore in advertising,” Rajesh Kaul, president-sports & distribution at SPN, told ET. “This year, with the World Cup being held in Russia, there is a lot more excitement as the live matches will be aired during the prime time for Indian viewers.”

SPN will air the matches on six channels crosswise over four dialects: Hindi, English, Bengali and Malayalam. The matches will likewise be broadcast on SPN’s over-the-top stage Sony Liv as a free administration with a 5-minute deferral and live be-rear a paywall for paying endorsers.

On promoting front, Rohit Gupta, president arrange deals and worldwide business at SPN, stated: “We had 38 brands on board during the Rio World Cup (2014). This time, we are targeting many more advertisers as the timing is good and youth audiences’ engagement level is huge when it comes to football.”

With a 30-day commencement, SPN on Tuesday commenced its promoting effort to manufacture greater fervor about the competition and has arranged a 360-degree advertising effort and different exercises crosswise over TV, radio, print, computerized and disconnected.

While football viewership is now high in India, prominent FIFA-drove occasions have a tendency to appreciate an expanded after. The FIFA World Cup is one of only a handful few donning occasions that attract the two fans and periphery watchers to pull for their most loved nations.