Beauty devices have the capability to treat dermal conditions with high efficiency, in comparison to various creams, medications and therapies for improving the skin appearance. Skin regulates the body temperature and protects the body from bacteria, viruses, and ultraviolet rays. In addition, beauty devices help in providing immediate results, especially in the case of treating wrinkles and blemishes. The increasing prevalence of skin diseases, growth of geriatric population, harmful effects of ultraviolet radiations, and increase in disposable income are fuelling the growth of the beauty devices market in the U.S. However, the availability of easy-to-use beauty products and risks associated with the usage of beauty devices is hampering the growth of the market.
On the basis of device type, the U.S.beauty devices market is segmented into acne removal devices, hair removal devices, hair growth devices, cleansing devices, oxygen and steamer devices, light/LED therapy and photorejuvenation devices, cellulite reducing devices, skin derma rollers, and others. The acne removal devices produce heat and light to destroy the bacteria that causes acne, and helps in removing blemishes from skin. Hair removal devices help in removing and reducing hair quickly and painlessly, without leading to skin damage. The cleansing devices help in deep cleaning of skin, and helps in unblocking the pores leading to brighter complexion. Similarly, light/LED therapy and photorejuvination devices enhance a person’s facial appearance by reducing fine lines and wrinkles, thus reducing the signs of aging.
On the basis of application, the the U.S. beauty devices market is segmented into salon, spas and at home. Beauty devices have a wide application in salons, where they are used by trained professionals for cleansing, facials, treating dermal conditions, and removing hair. Spas also make efficient use of beauty devices in massaging and cleansing therapies for the revitalization of skin. The beauty treatment offered by spas and salons can also be performed at home, due to the availability of at-home beauty devices, which are easy to use and cost effective.
The key companies operating in the U.S. beauty devices market include Nu Skin Enterprises Inc., L’Oréal Group, Home Skinovations Ltd., Panasonic Corporation, Carol Cole Company, PhotoMedex Inc., Syneron Medical Ltd., Procter & Gamble Company, , Koninklijke Philips N.V. and TRIA Beauty Inc.