Advanced wound care refers to products such as advanced wound dressing, wound therapy devices and active wound care product, which are used for treating chronic wounds. These products promote wound healing process by retaining moisture, thermal regulation and oxygen flow. They are used for the treatment of surgical and chronic wounds, ulcers and burns. They are utilized in both inpatient and outpatient facilities to treat chronic wounds.

The global advanced wound care market is growing at a significant rate due to their increased utilization for the treatment of chronic wounds, surgical wounds, burns and ulcers. These products accelerate wound healing process and alleviate patient condition. Various advanced wound care products available in market includes advanced wound care dressing, wound therapy devices and active wound care product. The utilization of advanced wound care products is increasing due to growing geriatric population, increasing incidence cases of diabetes and obesity along with increase in volume of surgeries. In addition, increasing awareness about advanced wound care products is also leading to their increased adoption. However, high cost of advanced wound care products and presence of alternative wound care products acts as hindrance in the growth of the global advanced wound care market.

Geographically, North America is the largest advanced wound care market in the world. The North American advanced wound care market is growing due to increasing geriatric population, increasing burn cases, increasing diabetes cases, obesity and road accidents. Geriatric population is more susceptible to diseases due to their low immunity and recovery power, which results in increasing utilization of advanced wound care products. North America is witnessing rapid increase in the geriatric population, which has created a significant positive impact on the growth of advanced wound care market.