Online food ordering and delivery platform Foodpanda India today said it plans to invest Rs 400 crore to scale up technology to ensure seamless experience across the nation.
The company also said that it plans to enlist 25,000 delivery riders in the following 12 to 15 months.
The investment will focus on scaling up technology, ensuring seamless experience for partner restaurants, users and riders across every one of the metros and other key cities in the nation, Foodpanda said in a statement.
Foodpanda India CEO Pranay Jivrajka said: “Creating a strong delivery ecosystem backed by technology is one of the most fundamental needs of the Indian food tech industry.”
The focus of investment is in accordance with company’s go to market strategy to have any kind of effect in the food ordering background of its restaurant partners, customers and riders, he included.
Inferable from increasing urbanization, development in the internet populace, higher disposable incomes and rising inclination for online food ordering, the company is outfitting itself to significantly develop the level of orders that are satisfied by the depth and expanse of its delivery services, Foodpanda said.
The company has menus from more than 15,000 restaurants across more then 150 cities in India accessible on its app and site.
In December 2017, Cab hailing app Ola had obtained Foodpanda with a dedication of infusion of funds to the tune of Rs 1,300 crore from parent ANI Technologies Pvt Ltd.